Running is taking a huge step into the future with the new 4DFWD design.
Dubbed as the most advanced running shoe, the new 4DFWD was designed with an industry-first bowtie-shaped lattice midsole that transforms vertical pressure into a horizontal force, providing runners with a non-stop smooth forward transition.
Though the design seems familiar to the previous versions, the 4DFWD came to fruition by evaluating over 4 million variations of the lattice structure and combined 18 years of real-world athlete performance data to identify a design that would change the game for runners around the world. Harnessing the power of 4D, adidas collaborated with its global innovation partner – Carbon’s Digital Light Synthesis – to create a precisely fine-tuned midsole, which offers a scientifically proven forward motion benefit.
The new 4DFWD features:
CONTINENTAL OUTSOLE INTRODUCED – A new Continental outsole provides extra grip for a confident run in any weather condition
ALL-NEW PRIMEKNIT+ & ENGINEERED MESH UPPER – An all-new Primeknit+ and engineered mesh upper construction has been introduced for an extra-supportive and snug fit. Complemented by a new integrated heel counter, Primeknit+ offers a sock-like fit whilst areas of engineered mesh provide support exactly where runners need it most
UNRIVALED COMFORT – The 4DFWD midsole delivers 23% more cushioning than previous 4D midsole generations (the 4D Run 1.0)
The shoe launches in a number of colorways including a Carbon Cloud White, and Impact Orange iteration for men, and Grey Five, and Cloud White colorway for women. The shoe, available via adidas running shoes is priced at P12,000 and will be available to buy from September 1, 2022.
The running shoe of the future has arrived. To find out more, visit: www.adidas.com/4dfwd-running. Follow the conversation on Instagram, Facebook and Twitter using #adidas4DFWD and @adidasrunning.
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