Warner Bros. Consumer Products (WBCP) and DC will release an all-new variety of original products inspired by Warner Bros. Pictures’ upcoming action-adventure film Black Adam. This is the first time Black Adam has appeared in a film and the first time a collection of merchandise featuring the uncompromising antihero will be available. Premier toy, apparel, and home goods partners have collaborated with Warner Bros. Consumer Products and DC to bring Black Adam-themed merchandise to the mass market and specialty retailers leading up to the film’s release in theaters only, across Asia, from October 19, 2022.
Project Rock’s Black Adam Training Collection From Under Armour
Project Rock’s Black Adam Training collection of innovative performance wear created by Dwayne Johnson and Under Armour captures the spirit of Black Adam, who rises from ruin and goes beyond where other heroes draw the line. The Black Adam Training collection was inspired by the work Dwayne Johnson put in to prepare for his most demanding role yet, disrupting the superhero genre and forging his own path.
“Black Adam deserved more than a portrayal,” says Dwayne Johnson. “He deserved a transformation. Every training session, every rep, every drop of sweat was my commitment to disrupt the very notion about this character and myself.”
The collection features apparel, accessories, and The Ultimate Training shoe, the Black Adam PR 5 (US$160), that was battle-tested at new levels of intensity by Dwayne Johnson himself. Project Rock is proud to offer this limited edition collection for athletes and fans striving to reach their own levels of disruptive intensity, whether inside or outside of the gym.
The Black Adam Training collection is now available for sale at retail outlets around the world and online at underarmour.com
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