The region’s leading fashion and lifestyle e-commerce platform, ZALORA presents ZALORA Studios x Becca. ZALORA’s in-house private label comes together with a talented content creator and entrepreneur Rebecca Ten (@beccabeczten) for their first collaborative capsule collection titled ‘Midsummer Valentine’. Available in Singapore, Malaysia, Hong Kong, Taiwan, and the Philippines, ZALORA Studios x Becca will be sold exclusively on zalora.com.ph from 26th September 2022.
The capsule collection can be described as a modern love story as it envisions Becca’s dream of a perfect Valentine’s in the south of France. Reminiscent of a walk in Paris that you’ll always hold on to; a memory you find yourself daydreaming after. As Becca puts it, “There is something infinitely charming about being able to share and curate an aesthetic and feeling that can be wearable for those who share an appreciation for it.”
Consisting an extensive 219 SKUs, the capsule collection includes dresses, blouses & tunics, skirts, long pants, playsuits & jumpsuits, shorts, jackets & coats, and accessories in romantic styles featuring luxurious materials such as duchess satin, soft organza, and pretty tiered tulles. Prices range from PHP PHP 1329 to 4299.
“ZALORA Studios celebrates this first influencer collaboration capsule collection with Becca, enabling our customers to emulate her keen sense of style. We are exploring more partnerships with our influencer friends to mutually elevate their positioning while connecting our audience to their favorite social media personalities. The assortment was fun to create and we look forward to more collaborations in the near future,” said Eric Cheang, Regional Commercial Director of ZALORA.
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